The Objective
Turn scattered outreach into a system that books.
Oxygen Bar 360 brings a wellness activation to events, and venues and planners genuinely want it. The offering was never the problem. The problem was that outreach happened in bursts, lived in nobody’s system, and stopped the moment things got busy. Good leads went cold because nothing was tracking them.
We built the sales engine. Not a campaign, an operating system for how bookings get made, so the pipeline keeps moving whether or not anyone remembers to work it that week.
Disciplines
Marketing Suite
Event bookings are a B2B sale. A venue manager or planner has to be reached, convinced, and then followed up with, usually more than once, often weeks before the event they’re actually buying for.
We started with the pitch itself. Oxygen Bar 360 competes for programming budget, so we positioned it on wellness rather than novelty, because “recovery and self-care activation” earns a real line item and “fun thing at a party” gets cut first.
Then we built the machine around it. A CRM so every venue, planner, and conversation lives somewhere instead of in someone’s phone. Email campaigns to open doors and stay in front of the slow yeses. Cold outreach and cold calling with scripts and materials built for it, run consistently instead of in bursts.
Get in touch