Brand identity
Brand identity,
delivered as a system
Logo, type, color, and the rules that keep it consistent once other people start using it. Built so the next flyer, story frame and seminar poster look like they came from the same place.
Book a free 30 minute callWhat is included
Logo and wordmark
The mark, its lockups and the spacing rules, in every format you will need.
Type and color system
A fixed hierarchy and a locked palette, so a printed handout and a story frame on a phone read as one brand.
Templates for the things you make every week
Posts, announcements, posters, email headers. Once the system exists, each new piece takes hours instead of days.
A short set of rules
One document that lets someone who was not in the room keep the brand consistent.
Photography direction
How the brand is shot, so the imagery carries the same weight as the identity.
How it works
Audit what exists. You may have a logo. What you probably do not have is a system. We start with what is working.
Build the system. Mark, type, color, templates and rules, tested on the real things you need to make this month.
Put it to work. If we run your social or shoot your content, the system shows up in every post from day one.
Pricing
Identity work is a scoped project with a fixed price, set by how much you need: a refresh and templates, or the full system. Starting prices are on the call, and the call is free.
Common questions
We already have a logo. Do we start over?
Not necessarily. SOMA had a logo and no system. Most of the value is in the hierarchy, the templates and the rules, and the logo often stays.
What do we actually receive?
Logo files, the type and color system, templates for your weekly pieces, photography direction and a short rulebook. Delivered as a system, not a folder of files.
How long does it take?
It depends on scope. The timeline is set in the proposal and we keep to it.
Will the brand stay consistent after you hand it over?
That is the point of the templates and the rules. And if we run your content, we are the ones using them.