The Objective
Spread the awareness of ELDOA. Grow the Social Media. Help others.
SOMA gym in Houston, based on the principles from Guy Voyer. ELDOA, and its practice can immensely benefit athletes.
Our approach with SOMA has stayed the same from the start: lead with value. Teach the method in public, consistently, in language people actually use, and let the credibility do the selling. We handle the graphic identity for their seminar series, the campaigns that fill those seats, and the social channel that carries it all, shooting the photo and video ourselves so the work stays consistent from camera to caption.
Disciplines
Graphic Design
SOMA had a logo. What it didn't have was a system. Every seminar announcement got built from scratch, so nothing looked related to anything else, and next to better-funded competitors the work read as amateur. That's a real problem when you're asking strangers to trust you with chronic pain.
We built the ELDOA.PRO identity as a repeatable kit rather than a set of one-off flyers. Fixed typographic hierarchy, a locked information order, and a bold sport-poster language that holds up whether it's a printed handout or a story frame on a phone. Once the system existed, each new Master Class took hours instead of days, and every piece reinforced the last one.
Across three to five seminar campaigns we produced over 100 deliverables: event graphics, social content, and apparel. The ELDOA tee went home with every attendee, which turned a one-day seminar into something people keep wearing in front of the exact audience SOMA wants next.
Social Media Management
The account existed. It just wasn't doing anything. Posting had gone quiet, and a dormant feed tells a prospective client more than an empty one does.
We took the whole thing end to end: shooting the photo and video, building the content, running the calendar, and handling the comments and DMs. Owning production and publishing together means the feed stays consistent because nothing gets outsourced to whoever has time that week.
The strategy runs on one idea. SOMA's audience isn't shopping for a gym, they're in pain and looking for answers. So the feed teaches first. Postural work, fascia mechanics, and pain relief explained in plain language, published on a rhythm people can rely on. Highlights are organized the way someone actually searches, by problem and by service, so a new visitor finds what applies to them in one tap. Seminar and class announcements land inside that stream of useful content, which is exactly why they land at all.
Marketing Suite
A seminar has a hard deadline. Either the seats fill before the date or the opportunity is gone, and a flyer on its own doesn't fill seats. Someone has to see it, understand what ELDOA is, and finish a registration, usually across more than one visit.
We built the path from interest to booked seat. Dedicated registration pages for each Master Class, so the ask is one page with one action instead of a DM chain. Email campaigns to carry announcements, remind the people who opened but didn't finish, and stay in front of the list between events. The core sequences run automatically once a campaign is live, with room for SOMA to send one-off announcements when something changes.
Same voice throughout. Nobody arrives at a seminar unsure what they signed up for.
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