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Prompts and skills
we actually use

We run Bspok Haus on Claude. These are the prompts and skill files behind our content calendars, follow-up sequences and shoot days, written for business owners, not engineers. Copy one, change the names in brackets, run it. No email wall.

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The library

[SOCIAL]Prompt

Month of posts from one offer list

Turns the list of what you need to sell into a four week calendar, three posts a week, each tied to an offer.

You are the content planner for a [type of business] in [city]. Here is what we need to sell this month: [list]. Build a four week calendar, three posts a week, each tied to one offer. For each post give me the hook, the format (photo, reel, carousel) and what we need to shoot.
[SOCIAL]Prompt

Caption pack from a shoot day

Twenty captions in your voice from twenty photo descriptions. No hashtags in the body.

Here are descriptions of 20 photos from today's shoot: [paste]. Our voice: [three words]. Write a caption for each. Short. One idea per caption. End with the action we want. Hashtags in a separate line, five max.
[BACKEND]Prompt

Five touch follow-up, email and text

For a lead who asked and went quiet. Touch one inside five minutes, the last one a month out.

Write a five touch follow-up for a lead who asked about [service] and went quiet. Touch 1: text, within five minutes. Touch 2: email, next morning. Touch 3: text, day three. Touch 4: email, day seven. Touch 5: text, day thirty. Our voice: [notes]. Each one gives them a reason, not a nudge.
[BACKEND]Prompt

Review request that gets answered

One text and one email, sent the day after the job, asking for a Google review.

Write a text and an email for the day after a [service] job, asking for a Google review. Mention one specific thing from the job: [detail]. Include the link [url]. Under 60 words for the text.
[SHOOTS]Prompt

Shoot day plan on one page

A shot list from the offer list, where in the space to shoot it, who needs to be there, what each shot becomes.

We are shooting a half day for [business]. What they need to sell this month: [list]. Space: [describe]. Build a shot list in order, with location in the space, who is in frame, and what each shot turns into (post, reel, site, ad).
[OPS]Prompt

Weekly numbers in plain English

Paste a CRM export, get what moved, what is stuck, and the three calls to make Monday.

Here is a CSV export from our CRM for the last 7 days: [paste]. Tell me, in plain English: what moved, what is stuck and for how long, and the three calls I should make Monday morning, with a one line reason each.

New ones most months. If you would rather have these built into your own backend and running without you, that is the Backend package.

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